Milagro House 2021 Invitation & Event Designs
Print Invitation for 6 Events, Digital Sponsorship Packet, Envelopes, Response Cards, Social Media Graphics & More
When 2021 began, the Covid-19 pandemic was still making many people leary of attending large gatherings & events. For several non-profits, they were facing the decision of how to hold annual fundraisers without gathering a large number of donors in one place. To resolve that dilemma, Milagro House in Lancaster, PA chose to host 6 smaller gatherings throughout 2021-2022 in the hopes of raising just as much money while drawing donors out to occasions they felt safe attending.
2021 Evening of Miracles Event Design
I’ve been blessed to create Milagro House’s Evening of Miracles event media and designs for many years now. The first step to creating Evening of Miracles marketing media and assets for the year is to create the overall design for the year that will carry through all their marketing and event assets.
Each year is a unique event. So it’s valuable to not allow the design to fall stale. A new modern design that compliments their brand attracts interest and attention from donors and set the year’s event apart. With 2021 Evenings of Miracles having 6 events, I relied heavily on the imagery of the exceptional venues to highlight the allure of attending each event. Dramatic rich darkened gradients in their brand colors along with a modern script font made the look and feel of the year elegant and current – a perfect compliment to the uniqueness of holding 6 different events at exciting venues in around Lancaster, PA.
2021 Evening of Miracles Digital Sponsorship Packet Design
2020 brought a few positives in having to re-work how things were done in marketing. One asset has been transitioning items that were hard copy to digital. Milagro House found a digital sponsorship packet a huge asset compared to previous large mailings – no printing cost (or very little just for those who wanted a hard copy) and most sponsors asked for a PDF of the packet anyway in years past so it met that desire of their donors as well.
The sponsorship packet comes first to support the funding for the events to come and that helps donors feel invested in the year’s events. The digital packet was multi-page with buttons that would take sponsors directly to a webpage where they could donate and lock in their sponsorship along with a final page to highlight the previous year’s sponsors. I also made a print version without the buttons and slightly different language for reaching out to purchase tickets so Milagro House could send a few to donors who may not prefer to use computers.
2021 Evenings of Miracles Invitation Design
The 6 events made for a fun and slightly more elaborate invitation. We made a fold-out invitation with each panel highlighting a separate date and venue. The remaining panels being a cover design and how to purchase tickets. We also created response cards for those who preferred to send back hard copy replies and designed special envelopes for the mailing and response cards. The whole set made for a beautiful mailing of invitations with reply cards.
2021 Evenings of Miracles Social Media Assets & More
Visually aligning all promotion and elements related to the events makes for an even greater level of professionalism which can draw donors as well as creates visual clarity. When scrollers or onlookers see an event image, they know it’s linked to the events which is an asset in many ways (social feed recognition, feeling confident in a ticket or sponsorship checkout page because the media matches the event design etc.).
Milagro House requested several of these extra assets to streamline all of their related communications. I created social media graphics for what event of the 6 was coming up next, as well as Sold Out graphics for when an event filled up. I created slide backgrounds they could use during the events to elevate the professionalism and design of their presentations, graphics for their ticket and sponsorship pages (such as eventbrite covers), yard signs and more. Below are a small mix of assets from the collection.
Elevating Event Invitation Designs, Marketing & Media
Whether you want to draw funding from donors, increase attendance or elevate the awareness of a special event you’re having, choosing professional graphic design for your materials & media can increase your event’s success and/or memorialize a very special occasion. I absolutely love helping clients solve their design needs and elevate the look and feel of their events. When you have fantastic invitations & event designs and web materials to match, people take notice and respect the special event.
Reach out any time if you have marketing questions (How to best promote your event? Timing of mailing? Social media use? Etc.) or are ready to jump in and get designing. I’m here any time you need graphic design for your event!
Invitation & Event Designs
You can elevate the success of your events through design & media.
Whether you’re a nonprofit looking to increase the rate of sponsorships or donors in attendance, or you’re a bride who wants the best for her big day, I’m here to help design you the assets you need to promote & elevate your special events. Graphic Design, Website Design, Social Media Marketing, and more – I can help you succeed with your next event.
